Web Shop Manager
うぇぶしょっぷてんちょう
Industry & Occupation
Classification
- Major : Clerical Occupations
- Middle : Telephone and Internet Customer Service Occupations
- Minor : Internet Customer Service Clerks
Summary
A job that handles all aspects of EC site operations, from product planning to registration, promotion, order processing, customer service, and sales analysis.
Description
The Web Shop Manager serves as the person in charge of EC site operations, handling a wide range of tasks from product selection and pricing to inventory management, site updates, promotion planning, ad operations, and customer service. Uses access analysis tools such as Google Analytics to analyze sales data, and plans and implements site improvements and marketing measures. Plans campaigns tailored to seasons or promotional events, and optimizes operations in collaboration with suppliers, logistics, and customer support teams. Due to the rapid changes in the market and technology, a proactive attitude toward continuously learning the latest EC platform features and marketing techniques is required.
Future Outlook
Demand is increasing with the expansion of the EC market. As personalization and automation by AI advance, the value of personnel with advanced data analysis skills and marketing expertise will rise.
Personality Traits
Able to respond flexibly / Analytical orientation / Customer-oriented / Planning ability / Strong sense of responsibility
Work Style
Flex / Remote / Side job possible / Staggered hours
Career Path
EC Staff → EC Site Manager → EC Director → EC Consultant → Merchandiser → Digital Marketing Manager
Required Skills
Customer service / Data analysis / EC platform operations / Order management / Product registration / Web marketing
Recommended Skills
A/B testing / Adobe Creative Suite / Email marketing / Excel (advanced) / HTML/CSS coding / SNS marketing
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Adaptability | To respond to changes in consumer preferences and platform updates. |
| Analytical & Logical Thinking | To analyze sales data and access analysis results and optimize measures. |
| Attention to Detail & Accuracy | Because accuracy in product information, pricing, and order processing directly impacts sales. |
| Communication Skills | To coordinate with internal and external stakeholders and smoothly advance customer service and promotions. |
| Creativity & Ideation | To plan product descriptions and promotions that attract customer interest. |
| Initiative & Leadership | Proactivity is required to independently plan and implement measures for sales improvement. |
| Learning Agility & Knowledge Acquisition | To respond to changes in the EC market, technology, and marketing techniques. |
| Numerical & Quantitative Analysis | To interpret numerical data from sales and access and utilize it in strategies. |
| Planning & Organization | To efficiently plan and execute sales and campaigns. |
| Problem Solving | To quickly resolve customer complaints and inventory issues. |
| Stress Tolerance | To withstand high loads during campaigns and troubleshooting. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Physical Stamina & Endurance | Mainly desk work, with low physical demands. |
Related Qualifications
- MOS (Excel)
- Salesperson certification
- Web Analyst
Aliases
- E-commerce Manager
- EC Site Manager
- Net Shop Manager
Related Jobs
- EC Consultant
- Sales Manager
- Shop Owner
- Web Marketer