Web Producer
うぇぶぷろでゅーさー
Industry & Occupation
Classification
Summary
A profession that oversees planning, design, production, operation, and promotion of websites, leading projects to success.
Description
Web Producers handle planning, requirements definition, budget management, and schedule management for websites and digital services based on client issues and needs, overseeing diverse team members such as designers, engineers, and marketers to advance projects. After site launch, they set KPIs, conduct access analysis, and develop improvement proposals and operational strategies. In addition to knowledge of UX, web technologies, and marketing, they require negotiation and coordination skills with internal and external parties.
Future Outlook
With the acceleration of digital transformation and the spread of remote work, demand for Web Producers is expected to remain high. Expertise in efficient operations using AI and data analysis, and CX improvement will be increasingly required.
Personality Traits
Can respond flexibly / Excellent communication skills / Goal-oriented / Has leadership / Strong sense of responsibility
Work Style
Contract Production Company / Flex / Freelance / Full Remote / In-House Media
Career Path
Assistant Web Producer → Web Producer → Senior Web Producer → Project Manager → Digital Marketing Manager
Required Skills
Budget Management / KPI Setting / Project Management / Specification Document Creation / Web Site Planning and Design
Recommended Skills
CMS Operations / English Document Reading / HTML/CSS Coding / SEO/SEM / UX/UI Design (Basics)
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Adaptability | Flexibility is needed to respond to requirement changes and technology trends. |
| Communication Skills | Because it involves coordinating with many stakeholders and aligning requirements. |
| Creativity & Ideation | Creativity is needed to develop planning for attractive site experiences. |
| Initiative & Leadership | Because it grasps the overall project picture and proactively manages progress. |
| Planning & Organization | Because it oversees requirements definition and process management for the entire project. |
| Problem Solving | Problem-solving skills are required for adjustments in budget, schedule, and technical requirements. |
| Stress Tolerance | Tolerance is needed when adjusting tight deadlines and diverse stakeholder demands. |
| Collaboration & Teamwork | Because it collaborates with directors, designers, and engineers. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Physical Stamina & Endurance | Mainly desk work and meetings, with low physical burden. |
Related Qualifications
- Google Analytics Individual Qualification
- PMP (Project Management Professional)
- Web Analyst
Aliases
- Digital Producer
- Online Producer
- Web Director
Related Jobs
- Content Planner
- Marketing Planner
- Project Manager
- UX Designer
- Web Director