Web Planner
うぇぶぷらんなー
Industry & Occupation
Classification
Summary
A profession that plans and designs the structure, content, and UX of websites and web services to achieve their objectives, and coordinates with stakeholders.
Description
Web Planners handle planning, design, and operational policies for websites and web services. They conduct market research, competitive analysis, and target persona setting, then create sitemaps and wireframes. They develop content strategies incorporating UI/UX design, collaborate with designers and development teams on requirements definition and progress management. After launch, they propose improvements via access analysis and KPI monitoring to enhance site performance.
Future Outlook
With increasing demand for DX and web marketing, job openings are steadily expanding. Skills in AI and data utilization for efficiency will increase market value.
Personality Traits
Able to respond flexibly / Creative / Excellent communication skills / Proficient in logical thinking / Strong coordination skills
Work Style
Advertising Agency / Contract Development / Flexitime / In-house Development / Remote
Career Path
Assistant Planner → Web Planner → Senior Web Planner → Web Director → Web Producer
Required Skills
Access Analysis / HTML/CSS / KPI Design / Requirements Definition / Sitemap Creation / Wireframe Prototyping
Recommended Skills
A/B Testing / Accessibility Knowledge / Content Marketing / Project Management / SEO / UI/UX Design Basics
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Analytical & Logical Thinking | Logical thinking is essential for market research, data analysis, and requirements definition. |
| Communication Skills | Because there is frequent coordination with clients and production teams. |
| Creativity & Ideation | Because attractive content and UI ideas are required. |
| Planning & Organization | Because they manage project progress and schedule adjustments. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Physical Stamina & Endurance | Mainly desk work, so physical demands are low. |
Related Qualifications
- Marketing and Business Practical Skills Certification
- SEO Certification
- Web Creator Proficiency Test
Aliases
- Content Planner
- Site Planner
- Web Director
Related Jobs
- Content Planner
- Marketing Planner
- UI/UX Designer
- Web Director
- Web Producer