Web Analytics Consultant
うぇぶかいせきこんさるたんと
Industry & Occupation
Classification
Summary
Profession that visualizes user behavior and proposes improvements through website access analysis and data analysis, supporting the optimization of marketing measures.
Description
Web analytics consultants leverage access analysis tools such as Google Analytics and Adobe Analytics to collect and analyze website data, visualizing trends in user behavior and issues. Through KPI setting, report creation, tag implementation and management, and A/B testing design and operation, they propose and support the execution of clients' marketing measures and site improvements. They collaborate with clients and internal development and marketing teams to promote data-driven decision-making.
Future Outlook
Demand is increasing with the promotion of DX and the expansion of data-driven marketing. The market value of personnel capable of handling automated analysis technologies using AI and machine learning will rise even further.
Personality Traits
Has attention to detail / Has curiosity or inquisitiveness / Has excellent communication skills / Has logical thinking
Work Style
Client On-site / Flex Time / Full Remote / Project-based / Remote
Career Path
Web Analytics Analyst → Senior Web Analytics Consultant → Team Leader/Manager → Digital Marketing Director → CDO (Chief Data Officer)
Required Skills
Access Analysis Tool Operation / Data Analysis Reporting / Data Extraction with SQL / Data Processing / Tag Management
Recommended Skills
A/B Testing Tool Operation / Automation (Python) / Basic HTML/CSS Knowledge / Marketing Automation / Reading English Documents
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Analytical & Logical Thinking | Because it is necessary to logically extract useful insights from large amounts of web data. |
| Attention to Detail & Accuracy | Because tag setup errors or data deficiencies directly impact analysis accuracy. |
| Communication Skills | Because the ability to clearly communicate analysis results and proposals to clients is required. |
| Learning Agility & Knowledge Acquisition | Because continuous learning of new analysis tools and technologies is required. |
| Numerical & Quantitative Analysis | Because statistical methods and interpretation of numerical data are essential in daily operations. |
| Problem Solving | Essential for planning and implementing data-based solutions to problems. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Physical Stamina & Endurance | Because it mainly involves desk work with minimal physical strain. |
Related Qualifications
- Adobe Certified Expert – Analytics
- Google Analytics Individual Qualification (GAIQ)
- Web Analytics Specialist
Aliases
- Access Analytics Consultant
- Digital Analyst
- Web Analyst
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