Web Analyst (Own site operations)
うぇぶかいせきいん（じしゃさいとうんよう）
Industry & Occupation
Classification
Summary
A job that collects and analyzes access data for the company's own website, visualizes user behavior and KPIs, and proposes and implements site improvement measures.
Description
The Web Analyst (Own Site Operations) collects and analyzes access data from the company's corporate sites or service sites, and visualizes user behavior and traffic sources. Utilizes tools such as Google Analytics, Google Tag Manager, and BI tools to design, measure, and create reports on KPIs. Based on analysis results, proposes improvements to site structure, content, and UI/UX, and implements A/B tests to improve CVR and reduce bounce rates. Collaborates with marketing and development teams to rapidly turn the PDCA cycle.
Future Outlook
With the advancement of digital transformation, the demand for data utilization in own company sites is on an increasing trend. As the importance of DX promotion and UX improvement grows, the demand for personnel with analysis skills is expected to continue expanding. Furthermore, there is a growing trend toward requiring advanced analysis skills utilizing AI and machine learning.
Personality Traits
Excellent communication skills / Good at logical thinking / Has curiosity or an inquisitive nature / Strong with numbers
Work Style
Flex Time / Inter-departmental Collaboration / Own site operations / Remote / Team Projects
Career Path
Junior Web Analyst → Web Analyst → Senior Web Analyst → Digital Marketing Manager → Chief Digital Officer (CDO)
Required Skills
BI Tools / Excel (Advanced) / Google Analytics / SQL / Tag Management
Recommended Skills
A/B Testing Tools / Data Analysis / HTML/CSS Basics / SEO/SEM / UX/UI Design (Basics)
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Analytical & Logical Thinking | Because it requires deriving trends from large amounts of data. |
| Attention to Detail & Accuracy | Because high accuracy is required to not miss subtle numerical fluctuations. |
| Learning Agility & Knowledge Acquisition | Because it is necessary to continuously learn new analysis tools and methods. |
| Numerical & Quantitative Analysis | Advanced mathematical understanding is required for KPI design and data analysis. |
| Problem Solving | Because it is necessary to identify issues for site improvement and derive solutions. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Physical Stamina & Endurance | Mainly desk work with low physical demands. |
Related Qualifications
- Google Analytics Individual Qualification (GAIQ)
- Web Analyst
Aliases
- Digital Analyst
- Site Analyst
- Web Analyst
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