Video Planner
どうがきかくしゃ
Industry & Occupation
Classification
Summary
A profession responsible for planning and structuring video content, directing production, and designing videos that appeal to viewers.
Description
Video planners conceptualize video content tailored to the goals of companies, brands, or creators, and create planning documents and storyboards. They analyze target audiences and platform characteristics to design effective stories and visuals. They collaborate with production teams (shooting, editing, CG, etc.), manage budgets and schedules, and provide direction. After completion, they measure effectiveness, provide feedback for future plans, and implement the PDCA cycle.
Future Outlook
The video content market continues to grow with the expansion of SNS and online advertising, and demand for planning in corporate videos and web media is increasing. Adaptation to new technologies such as AI and live streaming, along with data-driven planning, will determine future development.
Personality Traits
Curious and inquisitive / Flexible thinking / Good at proposing ideas / Values communication
Work Style
Flex Time / Freelance Possible / Full Remote / Project-based
Career Path
Assistant Planner → Video Planner → Chief Planner → Producer → Production Director
Required Skills
Document Creation / Market Research / Presentation / SNS Management / Storyboard Creation / Video Editing
Recommended Skills
Adobe Creative Suite / Data Analysis / English (Reading and Writing) / Marketing Knowledge / Video Editing Software
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Attention to Detail & Accuracy | Because the precision of details such as fine directing and composition affects the quality of the content. |
| Communication Skills | Because frequent coordination and negotiation with clients and production teams occur. |
| Creativity & Ideation | Original ideas that capture viewers' interest are essential. |
| Initiative & Leadership | Because leadership is required to proactively propose plans and lead the team. |
| Planning & Organization | Because it is necessary to reliably manage budgets, schedules, and progress. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Numerical & Quantitative Analysis | Because mathematical analysis is often handled by specialists. |
| Physical Stamina & Endurance | Mainly desk work, with little prolonged heavy labor. |
Aliases
- Video Content Planner
- Video Planner
Related Jobs
- Cinematographer
- Video Director
- Video Editor
- Web Producer