Interviewer (Market Research) (by Telephone)
ちょうさいん（しじょうちょうさ）（でんわによるもの）
Industry & Occupation
Classification
- Major : Clerical Occupations
- Middle : Telephone and Internet Customer Service Occupations
- Minor : Call Center Operators
Summary
A job that conducts questionnaire surveys based on statistical methods using the telephone to grasp market trends and customer awareness.
Description
The Interviewer (Market Research) (by Telephone) conducts questionnaire surveys planned by companies or research institutions over the phone, quantitatively and qualitatively collecting consumers' purchasing behavior and awareness. They conduct interviews according to pre-prepared questionnaires (scripts) and accurately enter the obtained responses into a database. Communication skills are required for explaining to survey respondents, obtaining consent, and improving response rates. They receive periodic monitoring and feedback from supervisors for quality control, maintaining consistency and accuracy in surveys.
Future Outlook
Although the proportion of telephone surveys is declining due to the spread of online surveys, there is still demand for surveys targeting elderly groups and specific markets, and the importance of hybrid surveys combined with other methods is increasing.
Personality Traits
Work Style
Career Path
Team Leader (SV) → Supervisor → Survey Manager → Marketing Researcher → Marketing Department Staff
Required Skills
Data Entry / Listening Skills / Marketing Knowledge / Telephone Response Skills
Recommended Skills
CRM Operation / Customer Psychology Understanding / Excel (Aggregation and Graph Creation)
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Attention to Detail & Accuracy | Because it is necessary to accurately record subtle nuances in responses without missing them. |
| Communication Skills | To accurately collect information through appropriate question phrasing and listening. |
| Stress Tolerance | Because there are many instances of rejection, requiring tolerance for mental stress. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Physical Stamina & Endurance | Mainly long hours of sitting work with light load. |
Aliases
- CATI Operator
- Telephone Interviewer
- Telephone Surveyor
Related Jobs
- Data Analyst
- Field Interviewer
- Marketing Researcher