Street Promotion Broadcaster
がいとうせんでんほうそういん
Industry & Occupation
Classification
- Major : Service Occupations
- Middle : Other Service Occupations
- Minor : Advertising Promoters
Summary
A profession that conducts advertising and promotion activities using microphones or megaphones on the street or with promotion vehicles.
Description
Street promotion broadcasters use loudspeakers and microphones mounted on streets or dedicated vehicles to advertise sales information for commercial facilities, events, campaigns, and election activities. They review the broadcast script, adjust volume and sound quality, and repeatedly deliver announcements with persuasive vocal appeal. On-site, they park and position vehicles appropriately in compliance with traffic regulations and road usage permits, ensuring pedestrian safety while performing promotions. The job involves long hours of standing work or patrols in stressful conditions including bad weather, noise, and handling complaints.
Future Outlook
Demand is declining due to the spread of digital advertising, but a certain level of need is expected to continue for local promotions and election activities. With stricter regulations, expertise in road usage permits and safety measures will increase in importance.
Personality Traits
Bright Personality / Flexible Responder / Loud Voice / Patient / Proactive
Work Style
Contract Employee / Dispatched / Event Type / Outdoor Work / Part-time
Career Path
Promotion Staff → Team Leader → Area Manager → Advertising Planner → Advertising Agency Sales
Required Skills
Administrative Procedure Knowledge / Audio Level Adjustment / Microphone Operation / Ordinary Car Driving License / Speaker Adjustment
Recommended Skills
Communication Skills (Local Residents) / Customer Service Manners / Planning Proposals / Simple Maintenance / Trouble Handling
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Communication Skills | Essential ability to attract passersby's attention and convey messages clearly and audibly. |
| Physical Stamina & Endurance | Physical stamina required for long hours of standing work, equipment transport, and vehicle patrols. |
| Stress Tolerance | Required to endure noise, complaints, and work in bad weather. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Analytical & Logical Thinking | Primarily working according to provided scripts and instructions. |
| Numerical & Quantitative Analysis | Almost no need for quantitative or numerical analysis. |
Related Qualifications
- Ordinary Car Driving License
Aliases
- Street Broadcaster
- Street Publicity Broadcaster
Related Jobs
- Advertising Promoter
- Event Staff
- Promotion Staff
- Sales Staff