Street Advertising Broadcaster
がいとうこうこくせんでんほうそういん
Industry & Occupation
Classification
- Major : Service Occupations
- Middle : Other Service Occupations
- Minor : Advertising Promoters
Summary
A profession that uses megaphones or microphones on the street to advertise and promote, conveying the appeal of products or services to passersby.
Description
Street advertising broadcasters use microphones, megaphones, and promotional vehicles to announce product and service information outdoors on streets, while distributing flyers or conducting sampling to passersby. Effective route planning, voice tone, and speaking techniques are required, along with considerations for noise regulations and safety. Flexibility is needed to observe crowd situations and adapt the communication approach accordingly.
Future Outlook
Although job openings for street broadcasting are decreasing due to the spread of digital advertising, demand for experiential promotions and local events is expected to continue to a certain extent.
Personality Traits
Action-Oriented / Cheerful Personality / Enjoys Speaking in Public / Patient
Work Style
Career Path
Campaign Staff → Promotion Staff → Advertising Promotion Planner → Marketing and Promotion Staff
Required Skills
Announcement Skills / Microphone Operation / Route Planning / Simple Troubleshooting
Recommended Skills
Basic Advertising Knowledge / Communication Skills / Customer Service Etiquette / Maintaining Physical Fitness
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Adaptability | Because adaptation to changes in weather and pedestrian volume is required. |
| Communication Skills | Vocal and expressive skills to attract passersby's attention and arouse interest are essential. |
| Physical Stamina & Endurance | Because physical stamina is needed for long hours of outdoor standing work and equipment transport. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Analytical & Logical Thinking | Because there is little complex analysis or logical development. |
| Numerical & Quantitative Analysis | Because no advanced numerical analysis is performed. |
Related Jobs
- Event Staff
- Sampling Staff
- Street Salesperson