SP Planner (Advertising and Promotion Industry)
えすぴーぷらんなー
Industry & Occupation
Classification
Summary
A profession that plans and executes sales promotion campaigns and promotional measures to increase consumers' purchasing desire.
Description
SP Planners (Advertising and Promotion Industry) are specialists who plan and execute promotional measures to stimulate consumers' purchasing desire through in-store promotions, sampling, events, etc. Based on market research and sales data analysis, they select targets and methods, manage budgets, and coordinate with production companies and stores while advancing campaigns. After planning, they direct production materials, handle on-site operations, conduct effect measurements and feedback, and implement the PDCA cycle to connect to future initiatives. They fulfill the role of realizing creative ideas aligned with brand image and sales strategies to maximize purchase promotion.
Future Outlook
With increasing utilization of digital channels, demand is growing for integrated online-offline promotion planning. The importance of effect measurement using AI and data is rising, and stable demand is anticipated for the SP field as a key corporate marketing investment.
Personality Traits
Cooperative / Creative / Proactive / Sociable / Strong Sense of Responsibility
Work Style
Client Visits / Flex Time / Office Work / Project-based / Team-based
Career Path
Assistant SP Planner → SP Planner → Senior SP Planner → Promotion Manager → Marketing Department Manager
Required Skills
Budget Management / Communication Skills (Client and Production Company Liaison) / Event Planning and Operations / Market Analysis / Promotion Planning
Recommended Skills
Basic Design Knowledge / CRM Tool Operation / Digital Marketing / English Proficiency (Global Trend Awareness) / SNS Operations
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Attention to Detail & Accuracy | Because detailed checks such as budget management and production reviews are crucial. |
| Communication Skills | To coordinate with clients and internal/external parties and compile proposals. |
| Creativity & Ideation | To generate new promotion ideas and campaigns. |
| Planning & Organization | To plan and manage campaigns from conception to implementation. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Physical Stamina & Endurance | Mainly desk work with minimal heavy labor. |
Related Qualifications
- Marketing and Business Proficiency Certification
- Sales Specialist
Aliases
- Promotion Planner
- Sales Promotion Planner
Related Jobs
- Advertising Planner
- Marketing Planner
- Sales Promotion Planner
- Sales Promotion Staff