External Affairs Staff (Public Relations Clerk)
しょうがいがかり
Industry & Occupation
Classification
Summary
A job responsible for disseminating information about companies or organizations externally and building and maintaining relationships with media and stakeholders.
Description
External Affairs Staff (Public Relations Clerk) plays a role in effectively disseminating information about the company or clients externally and building good relationships with mass media, online media, and stakeholders. They create press releases, handle press conferences and interviews, operate SNS and websites, plan and manage events and campaigns, improve brand image, and handle crisis management responses. While collaborating with internal related departments, they formulate public relations strategies and are required to flexibly disseminate information in response to changes in the external environment.
Future Outlook
The importance of digital media and SNS continues to grow, and demand is expected to increase for personnel with data-driven PR and crisis response capabilities. Acquiring skills in AI-utilized content creation and analysis will determine competitiveness.
Personality Traits
Able to respond flexibly / Excellent communication skills / Strategic thinking / Strong sense of responsibility
Work Style
Event Business Trips / Flex Time / Full Remote / Office Work / Remote
Career Path
PR Assistant → PR Staff → PR Manager → PR Director → Corporate Communications Executive
Required Skills
Basic PC Skills / Event Planning and Operations / Media Relations / Press Release Creation / Risk Management / SNS Operations
Recommended Skills
Communication Skills (English) / Copywriting / Statistical Analysis / Web Analysis
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Adaptability | Necessary to quickly respond to changes in media environment and trends. |
| Attention to Detail & Accuracy | Because accurate information dissemination directly impacts the company's trust. |
| Communication Skills | Essential for coordinating with diverse stakeholders and persuasive information dissemination. |
| Creativity & Ideation | Necessary for conceiving differentiated messages and campaigns. |
| Planning & Organization | Indispensable for event planning and formulation/adjustment of PR measures. |
| Stress Tolerance | To withstand pressure during deadlines and crisis responses. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Numerical & Quantitative Analysis | Because qualitative judgment is central rather than advanced mathematical analysis. |
| Physical Stamina & Endurance | Mainly desk work with little heavy labor. |
Related Qualifications
- PR Planner Certification
- Secretary Certification
- TOEIC
Aliases
- PR Staff
- Public Relations Section
- Public Relations Staff
Related Jobs
- Business Planning Staff
- IR Staff
- Legal Staff
- Marketing Staff
- PR Consultant