Shop Planner
しょっぷぷらんなー
Industry & Occupation
Classification
- Major : Professional Occupations in Legal, Business, Cultural and Artistic Fields
- Middle : Designers
- Minor : Other Designers
Summary
A specialized profession that develops store concepts from spatial design, fixture and display planning, and layout design to maximize branding and customer experience.
Description
Shop Planners comprehensively produce everything from store layout design based on brand concepts and customer targets, to fixture and lighting selection, display planning, and construction management. Through market research and competitor analysis, they plan optimal customer flow lines and visual presentations to realize customer attraction and purchase promotion. They coordinate with clients, store staff, and contractors to advance projects within budget and schedule.
Future Outlook
With the growing demand for OMO strategies integrating e-commerce markets and experiential stores, the role of shop planners is increasing in importance. Proposals for new customer experiences utilizing digital signage and VR/AR are in demand, and their market value is expected to rise further.
Personality Traits
Creative / Curious and inquisitive / Customer-oriented / Detail-oriented / Good at coordination
Work Style
Domestic and international travel / Flex-time / Partial remote OK / Project-based
Career Path
Assistant Shop Planner → Shop Planner → Senior Planner → VMD Manager → Creative Director → Brand Manager → Independent
Required Skills
Adobe Creative Suite / CAD Operation (2D/3D) / Market Research / Presentation Skills / Visual Merchandising (VMD)
Recommended Skills
3D Modeling / English Document Comprehension / HTML/CSS / Project Management
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Attention to Detail & Accuracy | Because the accuracy of fixture placement and design details affects the customer experience. |
| Communication Skills | Because coordination with clients, contractors, and store staff is essential. |
| Creativity & Ideation | To conceive attractive spaces and displays. |
| Planning & Organization | Because it is necessary to integrate multiple elements and create plans within schedule and budget. |
Related Qualifications
- Color Coordinator Certification
- Interior Planner
Aliases
- Store Planner
Related Jobs
- Interior Designer
- Retail Designer
- Spatial Designer
- Store Merchandiser
- Visual Merchandiser