Product Decoration Display Staff
しょうひんそうしょくてんじかかり
Industry & Occupation
Classification
- Major : Professional Occupations in Legal, Business, Cultural and Artistic Fields
- Middle : Designers
- Minor : Other Designers
Summary
A profession responsible for planning, producing, and installing product, window, and display decorations in stores and commercial facilities to create spatial presentations that enhance customer purchasing desire.
Description
Product Decoration Display Staff plan product display layouts tailored to seasons and campaigns in stores and commercial facilities, and produce and install them using POPs, signs, fixture selection, lighting, and more. Collaborating with sales staff, visual merchandisers, and store personnel, they pursue eye-catching presentations while maintaining the brand image. It is also important to propose improvements based on post-installation evaluations and sales data, and reflect them in future planning.
Future Outlook
With the proliferation of e-commerce and online sales, demand for displays that enhance experiential value in physical stores is being reevaluated. Skills in new expression techniques integrating technology, such as digital signage and AR spatial staging, are required, and stable demand is expected going forward.
Personality Traits
Cooperative / Creative / Curious and inquisitive / Meticulous
Work Style
Business Trips / Department Stores / Flexitime / Project Contracts / Team-based
Career Path
Display Assistant → Product Decoration Display Staff → Visual Merchandiser → Shop Designer → Creative Director
Required Skills
CAD (2D) / Color Coordination / Design Software (Adobe) / Fixture Design and Production / POP Creation / Sketching
Recommended Skills
3D CAD / Communication Skills (English) / Marketing Knowledge / Photography and Image Editing
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Adaptability | Must quickly adapt to seasonal changes and trends. |
| Attention to Detail & Accuracy | Because the finish of details directly impacts the visual appeal. |
| Communication Skills | Frequent collaboration with stores and teams requires strong coordination skills. |
| Creativity & Ideation | Creativity is essential for generating new display and decoration ideas. |
| Physical Stamina & Endurance | Due to long hours of installation work and handling heavy fixtures. |
Related Qualifications
- Color Certification
- Interior Coordinator
Aliases
- Display Designer
- Window Designer
Related Jobs
- Advertising Designer
- Interior Designer
- Visual Merchandiser