Sales Promotion Staff
はんばいそくしんぶいん
Industry & Occupation
Classification
Summary
A job that plans, operates, and analyzes the effectiveness of sales promotion campaigns to expand sales for companies or stores.
Description
Sales promotion staff plan and execute sales promotion measures to effectively convey the appeal of products or services in order to achieve sales targets. They design campaign content based on market research and customer analysis, create and distribute sales promotion tools such as flyers, web ads, and SNS. After implementation, they measure the effects, provide feedback to the next measures, and handle budget management, schedule management, and progress reporting while collaborating with sales departments, design departments, and external partners.
Future Outlook
With the expansion of the EC market and digital marketing, there is increasing demand for data-driven sales promotion planning and promotions utilizing SNS.
Personality Traits
Analytical mindset / Creative / Excellent communication skills / Flexible and adaptable / Proactive
Work Style
Career Path
Sales Promotion Assistant → Sales Promotion Staff → Sales Promotion Manager → Marketing Department Head → Planning Department Head
Required Skills
Communication Skills / Data Analysis / Market Research / Sales Promotion Planning / Sales Promotion Tool Creation
Recommended Skills
Design Software (Adobe) / English (Overseas Promotion) / Presentation Skills / SNS Operation / Web Marketing
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Communication Skills | To effectively collaborate and negotiate with stakeholders. |
| Creativity & Ideation | To generate new ideas and plan attractive promotions. |
| Planning & Organization | To plan and manage many tasks and meet deadlines. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Physical Stamina & Endurance | Primarily desk work with low physical demands. |
Related Qualifications
- Marketing and Business Practical Skills Certification
- Salesperson
Aliases
- Promotion Staff
- Sales Promotion Planner
Related Jobs
- Advertising Planner
- Marketing Staff
- Sales Planning Staff
- Sales Promotion Tool Production Staff