Sales Promotion Planner
せーるすぷろもーしょんきかくいん
Industry & Occupation
Classification
Summary
A profession that plans, develops, implements, and evaluates campaigns and promotional measures to promote the sales of a company's products or services.
Description
Sales Promotion Planners are responsible for planning, operating, and evaluating various sales promotion campaigns and promotional measures to increase awareness and purchases of company products or services. They conduct market research and analyze consumer behavior to set targets, handle media planning and budget management, direct the production of materials, and coordinate with internal and external stakeholders (such as advertising agencies, printing companies, and retailers). After implementation, they measure effectiveness and provide feedback for future initiatives, thereby operating the PDCA cycle. In recent years, digital marketing, SNS advertising, and data-driven approaches are required, necessitating the utilization of a wide range of channels.
Future Outlook
With the digital shift and the spread of data-driven measures, demand for talent strong in online initiatives is increasing. Market value rises with knowledge of AI utilization and marketing automation.
Personality Traits
Adaptable / Analytical / Creative / Curious or inquisitive / Sociable
Work Style
Field Work / Flex Time / Hybrid / Office Work / Team Projects
Career Path
Assistant Promoter → Sales Promotion Planner → Promotion Manager → Marketing Manager → CMO
Required Skills
Budget Management / Document Creation / Market Research Analysis / Media Planning & Buying / Presentation / Promotion Planning
Recommended Skills
Basic Design Tools / Communication Tools (Slack/Teams) / Data Analysis / Digital Marketing
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Analytical & Logical Thinking | Essential for analyzing markets and data to formulate hypotheses. |
| Communication Skills | Because there are many opportunities to coordinate and negotiate with internal and external stakeholders. |
| Creativity & Ideation | Necessary to generate eye-catching ideas and novel plans. |
| Initiative & Leadership | Because a proactive attitude to propose measures and lead them to execution is required. |
| Planning & Organization | Necessary to manage budgets and schedules to execute measures. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Physical Stamina & Endurance | Mainly office work, with low physical demands. |
Aliases
- Promotion Planner
- SP Planner
- Sales Promotion Planner
Related Jobs
- Advertising Planner
- Event Planner
- Marketing Planner
- Sales Promotion Staff