Radio Programming Staff
らじおほうそうへんせいいん
Industry & Occupation
Classification
Summary
A specialist who manages the overall structure of broadcasts by handling radio program scheduling, timetable creation, planning, sponsor coordination, etc.
Description
Radio programming staff analyze listener demographics and time slot characteristics to select and arrange programs, set CM times, etc. They collaborate with sponsors, personalities, and production staff through repeated scheduling meetings, aiming for compliance with broadcasting laws and improved audience ratings. They also handle flexible responses to sudden news or disaster information and long-term planning, playing a role in maintaining the broadcast station's brand value.
Future Outlook
With the diversification of broadcast formats such as internet streaming and podcasts, demand will increase for programming staff with cross-media planning and data analysis skills.
Personality Traits
Able to respond flexibly / Excellent communication skills / Has planning ability / Strong sense of responsibility
Work Style
Career Path
Assistant Programming → Programming Staff → Programming Director → Programming Manager → Broadcast Station Manager
Required Skills
Audience Rating Analysis / Broadcast Program Scheduling / Broadcasting Law Regulations / Communication Skills / Timetable Creation
Recommended Skills
Data Analysis / Marketing Knowledge / Project Management / Research Methods
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Adaptability | Because rapid response to changes in broadcast content such as sudden news or disaster information is necessary. |
| Attention to Detail & Accuracy | Because discrepancies in broadcast time or content can lead to complaints or legal violations. |
| Communication Skills | Because frequent negotiations and adjustments with personalities and sponsors are required. |
| Creativity & Ideation | Because ideas for engaging programming and new projects are required to attract listeners. |
| Planning & Organization | Because long-term schedules need to be adjusted and organized efficiently. |
| Collaboration & Teamwork | Because programs are built in collaboration with directors and production staff. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Physical Stamina & Endurance | Because it is mainly desk work with little heavy labor. |
Aliases
- Program Scheduler
- Radio Programming Director
Related Jobs
- Broadcast Writer
- Director
- Program Producer
- TV Programming Staff