Publication Planner
しゅっぱんぶつきかくいん
Industry & Occupation
Classification
Summary
Publication planners are professionals who handle everything from planning and production to sales strategies for publications such as books and magazines.
Description
Publication planners develop plans for books, magazines, and other publications based on market research and reader analysis. They handle a wide range of tasks, including theme setting, planning document creation, coordination with authors and editors, design direction for covers and body text, cost calculations, and copyright negotiations. They also formulate promotional strategies, predict sales volumes, and plan and implement publicity and promotion measures to maximize publication profitability. They manage project progress, schedules, and budgets while collaborating with internal and external stakeholders to bring plans to fruition.
Future Outlook
While the market is changing rapidly due to digitalization and the spread of e-books, demand for planning skills to differentiate content is increasing. Market analysis using AI and digital marketing skills will become important.
Personality Traits
Curious and inquisitive / Excellent communication skills / Flexible thinking / Patient and persevering
Work Style
Flexitime / Freelance / Office Work / Publisher Employment / Remote
Career Path
Assistant Planner → Publication Planner → Senior Planner → Assistant Editor-in-Chief → Editor-in-Chief / Producer
Required Skills
Basic Editing Skills / Document Creation / Market Research Analysis / Negotiation Skills / Schedule Management
Recommended Skills
Data Analysis / English Document Reading / GoogleAnalytics / SNS Marketing
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Analytical & Logical Thinking | Ability to logically analyze market and reader data is necessary. |
| Attention to Detail & Accuracy | Accuracy is required down to details such as layouts and cost calculations. |
| Communication Skills | High communication skills are required for negotiations with authors and clients, and internal coordination. |
| Creativity & Ideation | Creativity to generate new plans that attract readers is essential. |
| Initiative & Leadership | Proactivity to independently propose and drive new plans is required. |
| Planning & Organization | Ability to manage multiple processes simultaneously and shape plans into reality is necessary. |
| Stress Tolerance | Tolerance to cope with pressure from deadlines and budgets is required. |
| Collaboration & Teamwork | Because it involves collaborating with multiple departments to advance planning. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Physical Stamina & Endurance | Mainly desk work. |
Related Qualifications
- Publishing Certification
Aliases
- Book Planner
- Publishing Planner
Related Jobs
- Editor
- Proofreader
- Publishing Producer