PR Section Manager (Company)
こうほうかちょう
Industry & Occupation
Classification
- Major : Managerial Occupations
- Middle : Corporate and Organizational Managers
- Minor : Corporate Managers
Summary
A managerial position that formulates the company's public relations strategy and oversees information dissemination inside and outside the company as well as media relations.
Description
The PR Section Manager (Company) oversees all PR activities, including media relations, press release creation, internal communications, and SNS operations, to maintain and enhance the company's brand image and reputation. Collaborates with the president and executives to develop PR strategies, coordinates with various departments to promote implementation plans, and takes responsibility for crisis management communications in emergencies. Required to build and maintain good relationships with stakeholders both domestically and internationally.
Future Outlook
With the development of digital media and SNS, there will be a demand for information dissemination across diverse channels, and skills in data analysis and digital PR are expected to increase in importance. The importance of corporate reputation risk management will also rise, and demand is expected to remain stable.
Personality Traits
Able to respond flexibly / Excellent judgment / Expressive / Good at building interpersonal trust
Work Style
Career Path
PR Officer → PR Section Manager → PR Director → Corporate Communications Department Head
Required Skills
Crisis Management Communication / Internal PR / Media Relations / Press Release Creation / SNS Operation
Recommended Skills
Branding / Communication Skills (English) / Content Marketing / Data Analysis
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Adaptability | To quickly adapt to changes in situations or information. |
| Attention to Detail & Accuracy | To prevent errors in writing or information. |
| Communication Skills | To smoothly share information with media and internal/external stakeholders. |
| Creativity & Ideation | To plan attractive PR initiatives. |
| Planning & Organization | To plan and execute PR strategies and campaigns. |
| Problem Solving | To promptly respond and propose solutions when problems arise. |
| Stress Tolerance | To withstand high stress from sudden media inquiries or complaints. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Physical Stamina & Endurance | Mainly desk work with low physical demands. |
Aliases
- Communications Manager
- PR Manager
- Public Relations Manager
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