Public Relations Office Clerk
こうほうがかりじむいん
Industry & Occupation
Classification
Summary
Clerical role supporting public relations activities of companies or organizations, handling information dissemination to external and internal audiences, and media correspondence.
Description
Public Relations Office Clerks work in the PR department of companies or organizations, creating and distributing press releases, coordinating with media outlets, handling interviews, updating company newsletters, websites, and SNS, and supporting preparation and operations for trade shows and press conferences. They are required to gather the latest information, coordinate with related departments, and disseminate information at appropriate timings. Writing skills, communication skills, and planning/organizational skills are important. They contribute to maintaining and enhancing the company's brand image and may assist with IR or crisis management PR tasks.
Future Outlook
The importance of digital media and SNS utilization is increasing, with advancements in online PR and efficiency through data utilization. While routine tasks will be automated by AI tools, demand for highly specialized PR professionals in strategic planning and crisis management is expected to remain steady.
Personality Traits
Able to respond flexibly / Able to take initiative / Excellent communication skills / Good at detailed work / Strong writing expression skills
Work Style
Contract Employee / Flexitime / Full-time Employee / Remote / Temporary Staff
Career Path
Public Relations Office Clerk → Public Relations Officer → PR Manager → PR Director → Corporate Communications Director
Required Skills
Company Newsletter Production / Media Relations / Office Software / Press Release Creation / SNS Management / Writing
Recommended Skills
Crisis Management PR / Design Software (Adobe) / English (for document creation and email) / IR / Video Editing
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Attention to Detail & Accuracy | Because typos or information errors can affect the brand image. |
| Communication Skills | Because smooth information sharing with external media and internal stakeholders is essential. |
| Planning & Organization | Because accurate scheduling and progress management for events and information dissemination is required. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Numerical & Quantitative Analysis | Focuses more on writing and coordination tasks rather than numerical analysis. |
| Physical Stamina & Endurance | Mainly desk work with relatively low physical demands. |
Aliases
- PR Clerk
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