Public Relations Assistant
こうほうアシスタント
Industry & Occupation
Classification
Summary
A job that supports the public relations activities of companies or organizations, handling tasks such as creating press releases, media correspondence, SNS operations, and event planning.
Description
Public relations assistants work in the public relations department of companies or organizations, supporting the creation of press releases, managing media lists, scheduling interview responses, updating SNS and websites, and preparing and operating public relations events. They support accurate and appealing information dissemination and contribute to improving brand image.
Future Outlook
With the diversification of digital media and the increasing importance of SNS, demand for public relations assistants remains stable, and the value of individuals with digital skills is rising. While AI tools improve operational efficiency, there is a growing need to focus on creative communication tasks.
Personality Traits
Can respond flexibly / Excellent communication skills / Good at multitasking / Has initiative / Pays attention to details
Work Style
Flexitime / Office Work / Overtime During Events / Remote / Team Work
Career Path
Public Relations Assistant → Public Relations Officer → Senior PR Specialist → PR Manager → Communications Director
Required Skills
Media Relations / Office Software / Press Release Creation / SNS Management / Schedule Management
Recommended Skills
Adobe Creative Suite / Communication Skills (English) / Event Planning and Operations / SNS Marketing
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Attention to Detail & Accuracy | To ensure no typos or inaccuracies in information. |
| Communication Skills | High communication skills are required for media correspondence and coordination inside and outside the company. |
| Planning & Organization | Important for event preparation and scheduling interview responses. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Numerical & Quantitative Analysis | Because numerical analysis and quantitative analysis are not main tasks. |
| Physical Stamina & Endurance | Mainly office work, with low physical burden. |
Related Qualifications
- MOS（Microsoft Office Specialist）
- Secretarial Certification Level 2
Aliases
- PR Assistant
Related Jobs
- Communications Specialist
- Marketing Assistant
- PR Manager
- Public Relations Officer