POP Writer (Employers such as supermarkets)
ぽっぷらいたー
Industry & Occupation
Classification
Summary
A profession that creates handwritten or printed POPs in retail stores such as supermarkets to visually promote products and sale information.
Description
POP Writer (Employers such as supermarkets) is a job that mainly involves planning and designing handwritten or printed POPs in retail stores like supermarkets and drugstores to clearly convey product features, prices, and sale information, and installing them in the sales area. For handwritten POPs, lettering and illustrations are used to enhance visibility and appeal, and design proposals tailored to seasons or campaigns are also made. In some cases, desktop publishing (DTP) software on a computer is used to create data for printing. They collaborate with sales floor staff and headquarters' promotion staff to produce effective POPs based on sales data and customer trends.
Future Outlook
Amid the digitalization of store promotions and increasing demand for DTP production, personnel skilled in both handwritten POPs and digital tools will continue to be needed.
Personality Traits
Creative / Curious and inquisitive / Excellent observation skills / Meticulous
Work Style
Contract employee / Part-time possible / Shift work / Store resident
Career Path
In-store promotion staff → Promotion planning staff → Store operations manager → Head office promotion department staff → Graphic designer
Required Skills
Catchphrase creation / Color sense / DTP software operation / Hand-drawn lettering skills
Recommended Skills
Basic Excel operation / Marketing knowledge / Photoshop / Typography
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Attention to Detail & Accuracy | Required for accuracy down to the details of handwritten letters and layouts. |
| Creativity & Ideation | Necessary for creating visually appealing designs. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Numerical & Quantitative Analysis | No need for complex mathematical analysis. |
Related Qualifications
- Color certification
Aliases
- In-store POP creator
- POP writer
Related Jobs
- Graphic designer
- Sign maker
- Sign planner