POP Letterer (Storefront Advertising Flyer Writer)
ぽっぷれたらー
Industry & Occupation
Classification
Summary
A profession that designs and creates flyers and POPs for storefront advertising using hand-drawing or digital tools.
Description
POP Letterers plan and produce hand-drawn POPs and advertising flyers to make products appealing in store displays. They skillfully use handwritten brush scripts, illustrations, and color schemes to stimulate consumer buying desire and contribute to store layouts. They are required to communicate with clients and sales staff and complete production and installation in a short time.
Future Outlook
Although demand fluctuates due to the spread of digital signage, the need for POP production that leverages the warmth and uniqueness of hand-drawing continues, and personnel with marketing and design knowledge will be sought.
Personality Traits
Attention to detail / Customer-oriented / Excellent aesthetic sense / Excellent communication skills / Patient
Work Style
Contract Employee / Dispatched Employee / Freelancer / Full-time Employee
Career Path
POP Writer Apprentice → POP Letterer → Senior POP Letterer → Design Department Manager → Advertising Production Producer
Required Skills
Calligraphy / Color Coordination / Graphic Design Software / Hand-drawn Letters / Layout Design
Recommended Skills
DTP Software Operation / English Skills (Understanding Copywriting) / Photography and Image Editing / Understanding Customer Psychology
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Attention to Detail & Accuracy | The ability to accurately draw fine letters and patterns is necessary. |
| Creativity & Ideation | Creativity is required to produce attractive hand-drawn advertisements. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Numerical & Quantitative Analysis | Advanced mathematical analysis is hardly required. |
Aliases
- Hand-drawn POP Creator
- POP Writer
Related Jobs
- Display Designer
- Graphic Designer
- Signboard Maker