Pop (POP) Designer
ぽっぷでざいなー
Industry & Occupation
Classification
- Major : Professional Occupations in Legal, Business, Cultural and Artistic Fields
- Middle : Designers
- Minor : Other Designers
Summary
Plans and produces attractive POP advertisements using handwritten text or illustrations as promotional materials for stores or events.
Description
Pop (POP) Designers create eye-catching POP advertisements using handwritten text, illustrations, and digital designs as promotional materials for stores and event venues. They grasp customer and store needs, devising catchy copy, color schemes, and layouts that resonate with the target audience. They handle everything from hand-drawn production to creating print-ready data and installation, as well as planning proposals tailored to seasons and sales. Grasping trends, material selection, and acquiring digital tools to improve work efficiency are required.
Future Outlook
With the diversification of retail promotion methods including e-commerce, demand for digital POP and video POP is increasing. The key is differentiation through combined use of AI tools and the warmth of handwriting.
Personality Traits
Can provide bright and polite customer service / Can respond flexibly / Excellent observation skills / Has curiosity and a spirit of inquiry
Work Style
Advertising Agency / In-House Design Team / Printing Factory Employment / Remote / Store Work
Career Path
Assistant Pop Designer → Pop Designer → Senior Pop Designer → Creative Director → Freelance Creator
Required Skills
Adobe Creative Suite Operation / Color Theory Knowledge / Hand-Drawn Sketching / Layout Design
Recommended Skills
Calligraphy / DTP Knowledge / Digital Painting / Typeface Design
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Attention to Detail & Accuracy | Because the finish of details affects the appeal. |
| Creativity & Ideation | To create attractive designs. |
| Learning Agility & Knowledge Acquisition | To respond to changes in trends and tools. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Numerical & Quantitative Analysis | Because sensibility and expressiveness are emphasized over numerical analysis. |
| Physical Stamina & Endurance | Mainly desk work and fine handwork, so no great physical strength is required. |
Aliases
- POP Artist
- POP Creator
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- Graphic Designer
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- Sign Designer