POP Writer (Storefront Advertising Creator)
ぽっぷらいたー
Industry & Occupation
Classification
Summary
A creative role that plans and creates catchphrases and designs for in-store POP advertisements to boost consumers' purchasing desire.
Description
POP Writer (Storefront Advertising Creator) is a profession that plans and creates catchphrases and designs for POP advertisements installed at retail store shelves and similar locations. Analyzes product features and the target audience at the selling point, and produces text and visuals that attract consumers' attention and promote purchases. Tasks range widely from client interviews and marketing research, copywriting, layout creation, and brush writing, carried out in collaboration with store staff, designers, and sales representatives.
Future Outlook
Due to the spread of e-commerce and digital signage, demand for paper-based POP is declining, but needs for immediate purchase inducement in stores still exist, and skills integrating with digital will enhance value.
Personality Traits
Curious and inquisitive / Excellent communication skills / Excellent observation skills / Expressive
Work Style
Advertising Production Company / Customer Service Work / Freelance
Career Path
Assistant POP Writer → POP Writer → Senior POP Writer → Creative Director → Advertising Planner
Required Skills
Basic Marketing Knowledge / Copywriting / Design Software (Adobe) / Writing Expression Skills
Recommended Skills
Color Coordination / POP Production / Photography and Image Editing / Presentation
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Attention to Detail & Accuracy | Misprints or layout errors affect credibility. |
| Creativity & Ideation | Original ideas that attract consumers' interest are required. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Numerical & Quantitative Analysis | Advanced mathematical analysis is not particularly required. |
| Physical Stamina & Endurance | Long hours of standing work or brush writing are minimal. |
Aliases
- POP Writer
- Storefront Copywriter
Related Jobs
- Advertising Planner
- Copywriter
- Graphic Designer