POP Advertisement Staff
ぽっぷこうこくがかり
Industry & Occupation
Classification
Summary
A profession that plans, designs, and creates POP advertisements used in retail stores and other in-store settings through hand-drawing or digital production to stimulate purchasing desire.
Description
POP advertisement staff create POP ads that highlight product appeal in retail stores and event venues. They handle a wide range from creating catchy copy that clearly conveys product information and prices, to color and layout design, production using hand-drawing or design software, and on-site installation and display. They collaborate with store managers and sales staff, measure effectiveness based on sales data, and provide feedback for the next planning.
Future Outlook
With the advancement of e-commerce, demand for in-store POPs is declining, but they remain important in experiential promotions and community-based stores. People with skills fusing digital and analog will maintain high demand in the future.
Personality Traits
Dexterous Hands Skilled in Detailed Work / Excellent Aesthetic Sense / Excellent Communication Skills / Good at Planning
Work Style
Contract Employee / Freelance / In-house Work / Store Resident
Career Path
POP Ad Staff → Team Leader → Display Designer → Visual Merchandiser → Art Director
Required Skills
Color Knowledge / Design Software (Basic Operation) / Drawing Layout / Handwritten Letters
Recommended Skills
Communication Skills (Customer Service) / Copywriting / Photography and Image Editing / Store Marketing
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Attention to Detail & Accuracy | Because subtle differences in letters and colors directly impact advertising effectiveness. |
| Creativity & Ideation | Because it requires generating a wealth of persuasive designs and ideas. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Numerical & Quantitative Analysis | Because complex calculations are hardly required. |
| Physical Stamina & Endurance | Mainly involves indoor hand-drawing and digital work, with little heavy labor. |
Aliases
- Hand-drawn POP Creator
- POP Ad Creator
Related Jobs
- Display Designer
- Graphic Designer
- Sign Writer
- Signboard Maker