Online Advertising and Promotion Clerk
ねっとこうこく・はんばいそくしんじむいん
Industry & Occupation
Classification
Summary
Handles operations and management of online advertising and sales promotion clerical work, including measurement and analysis of advertising effectiveness and report creation.
Description
Online advertising and promotion clerks use advertising platforms such as Google Ads, Facebook Ads, and DSP to set up advertising campaigns, manage bids, and allocate budgets. They also measure and analyze advertising effectiveness using access analysis tools, create reports, adjust creatives, select keywords, design KPIs, and collaborate with marketing teams and external partners to support sales promotion activities.
Future Outlook
Demand is increasing due to the acceleration of digital transformation. Advanced advertising operation skills utilizing AI and programming will be key differentiators.
Personality Traits
Able to respond flexibly / Curious and inquisitive / Excellent communication skills / Numerically oriented
Work Style
Discretionary Labor System / Flex Time / Remote / Side Job Allowed
Career Path
Advertising Operations Staff → Digital Marketing Staff → Marketing Manager → Promotion Planning Staff → Marketing Director
Required Skills
Access Analysis / Advertising Operations / Excel (Advanced) / Keyword Selection / Public Procurement Operations / Report Creation
Recommended Skills
Adobe Basics (Image Editing and Design) / Data Analysis / English Document Reading / HTML and CSS / Marketing Automation / SQL Basics
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Adaptability | Flexibility to respond to changes in the market and platforms is required. |
| Analytical & Logical Thinking | Logical thinking is essential for numerical analysis and optimization of advertising effectiveness. |
| Attention to Detail & Accuracy | Attention to detail is required because mistakes in detailed bid settings and budget management are not tolerated. |
| Learning Agility & Knowledge Acquisition | Quick adaptation is necessary due to frequent changes in advertising platforms and algorithms. |
| Numerical & Quantitative Analysis | Necessary for analyzing large amounts of numerical data and creating reports. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Physical Stamina & Endurance | Mainly desk work with low physical demands. |
Related Qualifications
- Google Ads Certification
- MOS Excel
- Web Analyst
Aliases
- Advertising Operations Clerk
- Digital Marketing Clerk
- Online Advertising Clerk
Related Jobs
- Advertising Planner
- Digital Marketing Specialist
- Promotion Planner
- SNS Operator
- Web Marketer