Marketing Researcher
まーけてぃんぐりさーちゃー
Industry & Occupation
Classification
Summary
A profession that collects and analyzes information necessary for planning and improving products and services through market research and consumer behavior analysis.
Description
Marketing Researchers use surveys, interviews, statistical data, etc., to investigate and analyze market and consumer trends, providing insights useful for corporate product/service development and promotional strategies. In quantitative research, they conduct survey design, sampling, and statistical analysis; in qualitative research, they explore consumers' deep psychology through group interviews and in-depth interviews. They compile survey results into reports or presentation materials and propose and explain them to clients or internal marketing teams. Project management skills, communication skills, and data analysis skills are required, and the use of AI and BI tools is advancing.
Future Outlook
With the advancement of digital technology, the demand for marketing research utilizing big data analysis and AI is expanding. As the importance of customer understanding increases, the market value of highly specialized researchers will continue to rise.
Personality Traits
Attention to detail / Curious and inquisitive / Excellent communication skills / Logical thinking
Work Style
Client work / Flexitime / Office work / Project-based / Remote
Career Path
Junior Marketing Researcher → Senior Marketing Researcher → Chief Researcher → Marketing Manager → Research Director
Required Skills
Data Visualization / Report Writing / Research Design / Statistical Analysis / Survey Design
Recommended Skills
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Analytical & Logical Thinking | To derive insights from large amounts of data. |
| Attention to Detail & Accuracy | Because data errors affect analysis results. |
| Communication Skills | To explain and report survey results clearly. |
| Numerical & Quantitative Analysis | Because understanding statistical analysis and mathematical models is necessary. |
| Planning & Organization | Because survey planning and schedule management are required. |
| Problem Solving | Because it is necessary to solve challenges that arise during surveys. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Physical Stamina & Endurance | Mainly desk work with low physical demands. |
Related Qualifications
- Qualified Market Researcher
- Statistics Proficiency Test Level 2
Aliases
- Market Research Analyst
- Market Researcher
Related Jobs
- Customer Insights Specialist
- Data Analyst
- Marketing Planner