Marketing Planning Clerk
まーけてぃんぐきかくじむいん
Industry & Occupation
Classification
Summary
A job that supports a company's marketing activities by handling clerical tasks such as research and analysis, promotion planning, and material creation.
Description
Marketing Planning Clerks collect and analyze customer and market data, supporting the planning of promotional campaigns and promotional activities in a clerical role. They collaborate with internal and external departments for schedule and budget management, and create reports and proposal materials. In recent years, operation of CRM and MA tools, as well as utilization of digital analysis tools, are also required, expanding the scope of duties.
Future Outlook
With the spread of digital marketing, demand for data analysis and tool operation is increasing. While efficiency improves through AI utilization, the importance of planning, proposal creation, and creative skills is also rising, requiring diverse skills.
Personality Traits
Adaptable / Cooperative / Curious and inquisitive / Meticulous
Work Style
Contract Employee / Flexitime / Full-time Employee / Remote / Temporary Staff
Career Path
Marketing Planning Clerk → Marketing Assistant → Marketing Planner → Marketing Manager → Marketing Department Head
Required Skills
CRM/MA Tools (Basic Operation) / Data Analysis / Excel (Advanced) / PowerPoint (Material Creation) / Survey Design
Recommended Skills
English Document Reading / Illustrator / Presentation Skills / SQL Basics / Web Analytics
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Analytical & Logical Thinking | Because analysis and reporting of market data are the main tasks. |
| Attention to Detail & Accuracy | Because accuracy in data entry and material creation is required. |
| Planning & Organization | Because schedule management for promotions and campaigns is important. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Physical Stamina & Endurance | Because it is mainly desk work. |
Related Qualifications
- MOS (Microsoft Office Specialist)
- Marketing Business Proficiency Test
- Nissho Bookkeeping Exam Level 3
Aliases
- Marketing Assistant
- Marketing Clerk
Related Jobs
- Advertising Planner
- Marketing Analyst
- Product Planning Clerk
- Sales Clerk