Marketing Director
まーけてぃんぐでぃれくたー
Industry & Occupation
Classification
Summary
A position that oversees the planning and execution of a company's marketing strategies, including market research, brand management, and planning and budgeting for advertising and promotions.
Description
The Marketing Director is a senior management position that formulates and oversees the company's marketing strategy. Based on market research and customer analysis, it develops brand strategies and directs advertising, promotions, and digital channel operations. It collaborates with cross-functional teams to manage KPIs and budgets, repeatedly measures the effectiveness of measures and makes improvements. Reporting to top management and coordinating with external partners are also important roles.
Future Outlook
With the advancement of digital transformation, there is an increasing trend in demand for talent capable of data-driven marketing and utilizing AI technologies.
Personality Traits
Able to respond flexibly / Capable of creative thinking / Excels in communication skills / Has an analytical orientation / Has leadership qualities / Has strategic thinking
Work Style
Career Path
Marketing Assistant → Marketing Manager → Marketing Director → CMO (Chief Marketing Officer)
Required Skills
Brand Management / Budget Management / Digital Advertising Operations / Digital Marketing / KPI Management / Market Research Analysis
Recommended Skills
CRM Operation / Data Visualization Tools / English Document Reading Comprehension / Marketing Automation (Operations) / Project Management
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Adaptability | To quickly respond to changes in market trends and consumer trends. |
| Analytical & Logical Thinking | Because strategies are developed based on analysis of market data. |
| Communication Skills | Because frequent reporting and coordination with teams and top management. |
| Creativity & Ideation | Because idea generation for new campaigns and brand strategies is important. |
| Initiative & Leadership | Because it is necessary to lead the team and proactively advance initiatives. |
| Numerical & Quantitative Analysis | Because numerical analysis of KPIs and budget management is important. |
| Planning & Organization | To manage complex projects and budget allocations. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Physical Stamina & Endurance | Mainly desk work. |
Related Qualifications
- Google Analytics Individual Qualification
Aliases
- Marketing Department Head
Related Jobs
- Brand Manager
- Digital Marketing Specialist
- Marketing Manager
- PR Director
- Product Manager