Marketer
まーけたー
Industry & Occupation
Classification
Summary
A job that plans and executes product or service planning, branding, and promotion strategies through market research and data analysis to acquire customers and increase sales.
Description
Marketers plan and execute pricing, promotion, and channel strategies for products or services based on market research, customer analysis, and competitor analysis. They use diverse methods such as digital ad operations, SNS campaigns, and content marketing, set KPIs, and repeatedly measure effects and make improvements. While collaborating with internal development, sales, and creative departments, they aim to optimize customer experience and enhance brand value.
Future Outlook
With the progress of digitalization and data utilization, demand in the digital marketing field is expanding. The market value of talent with knowledge in AI and customer experience (CX) is expected to increase further.
Personality Traits
Creative / Curious or inquisitive / Excellent communication skills / Logical thinking / Results-oriented
Work Style
Flex / Full Remote / Hybrid / Side Job OK
Career Path
Marketing Assistant → Marketing Staff → Senior Marketer → Marketing Manager → Chief Marketing Officer (CMO) → Independent / Consultant
Required Skills
Ad Operations / Data Analysis / KPI Management / Market Research Analysis / Project Management
Recommended Skills
Access Analysis / CRM (Salesforce etc.) / Content Creation / English / SEO/SEM
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Analytical & Logical Thinking | To extract insights from large amounts of data and formulate strategies. |
| Communication Skills | To coordinate and propose with stakeholders inside and outside the company. |
| Creativity & Ideation | To create effective promotions and content. |
| Initiative & Leadership | Because there are many opportunities to independently plan and execute new initiatives. |
| Learning Agility & Knowledge Acquisition | Because marketing methods and tools are constantly evolving. |
| Numerical & Quantitative Analysis | To manage and analyze KPIs and budgets numerically. |
| Planning & Organization | Because it is necessary to plan and manage multiple initiatives simultaneously. |
| Problem Solving | To find improvement measures when initiative effects are not satisfactory. |
| Collaboration & Teamwork | To advance in collaboration with product development and sales teams. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Physical Stamina & Endurance | Because it is mainly office work with low physical demands. |
Related Qualifications
- Google Analytics Individual Qualification
- Marketing Business Practical Certification
Aliases
- Marketing Specialist
- Marketing Staff
Related Jobs
- Advertising Planner
- Marketing Researcher
- Product Manager
- Sales Planner