Researcher (Market Research)
りさーちゃー（しじょうちょうさ）
Industry & Occupation
Classification
Summary
A profession that investigates and analyzes consumer and market trends to support the formulation of corporate marketing strategies.
Description
Market Researchers conduct quantitative and qualitative surveys and analyses of market environments and consumer behavior in response to the needs of companies or clients, providing insights through reports or presentations. They handle the entire process from survey design (questionnaire design, questionnaire creation), data collection (online surveys, interview surveys, group interviews), statistical analysis, result visualization, and report writing, and provide recommendations to marketing departments or management. Abilities to smoothly advance survey projects using the latest data analysis tools and methods are required.
Future Outlook
With the utilization of digital data and the diversification of consumer behavior, demand for quantitative and qualitative research is expected to increase in the future. The introduction of AI analysis tools will advance the sophistication and efficiency of data analysis.
Personality Traits
Attentive / Curious and inquisitive / Excellent communication skills / Logical thinking
Work Style
Contracted Research Firm / Flex / In-house Research Department / Project-based / Remote
Career Path
Research Assistant → Senior Researcher → Chief Researcher → Marketing Manager → Consultant
Required Skills
Data Collection / Questionnaire Design / Report Writing / Statistical Analysis
Recommended Skills
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Analytical & Logical Thinking | To logically analyze large amounts of data and form hypotheses. |
| Attention to Detail & Accuracy | To prevent errors during data collection and aggregation. |
| Numerical & Quantitative Analysis | Because advanced mathematical skills are required for statistical analysis and data modeling. |
| Planning & Organization | Because designing and managing survey projects is important. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Physical Stamina & Endurance | Mainly desk work with low physical demands. |
Related Qualifications
- MOS (Excel)
- Marketing and Business Practice Certification
- Statistics Certification Level 2
Aliases
- Market Research Researcher
- Market Researcher
- Research Analyst
Related Jobs
- Consumer Behavior Researcher
- Data Analyst
- Market Analysis Consultant
- Marketing Specialist