Market Researcher (Visiting Survey)
しじょうちょうさいん（ほうもんちょうさ）
Industry & Occupation
Classification
- Major : Clerical Occupations
- Middle : Field Clerical Occupations
- Minor : Investigators
Summary
A job that visits consumers and companies to gather opinions and behaviors regarding products and services, supporting corporate marketing strategies.
Description
Market Researcher (Visiting Survey) is responsible for directly visiting survey subjects and collecting information using questionnaires or interviews. They prepare and confirm survey forms in advance, plan visit routes, conduct on-site interviews, enter and tabulate the collected responses, create reports, and submit them to clients. It requires long hours of fieldwork, communication in diverse environments, and accurate data management.
Future Outlook
With the diversification of consumer needs and the spread of digital surveys, demand for data analysis skills and online survey skills is increasing. Visiting surveys are on a declining trend, but demand for qualitative surveys is expected to remain.
Personality Traits
Can provide bright and polite customer service / Can respond flexibly / Has excellent observation skills
Work Style
Career Path
Field Researcher → Marketing Researcher (Analysis) → Marketing Planner → Consultant
Required Skills
Communication Skills / Data Entry / Interview Techniques / Survey Form Creation
Recommended Skills
Communication Skills (English Interviews) / Customer Relationship Management / Data Analysis
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Adaptability | Flexible responses are required as situations differ by visit site. |
| Attention to Detail & Accuracy | Accuracy is required to prevent input errors or omissions. |
| Communication Skills | Because it is necessary to communicate smoothly with first-time contacts at the visit site. |
| Physical Stamina & Endurance | Long hours of fieldwork and travel require physical stamina. |
| Planning & Organization | Because it is necessary to plan efficient visit routes and time allocations. |
Related Qualifications
- Marketing and Business Practice Certification
- Statistics Certification Level 2 or higher
Aliases
- Field Researcher
- Interviewer
Related Jobs
- Data Analyst
- Marketing Researcher
- Online Researcher
- Planning Salesperson
- Telephone Surveyor