Marketer
まーけったー
Industry & Occupation
Classification
Summary
A profession that analyzes market and customer data to plan and execute measures to maximize the value of products and services.
Description
Marketers develop and implement strategies to increase awareness and sales of products and services through market research and customer insight analysis. In addition to quantitative data analysis, they design measures considering competitive environments and consumer trends, manage advertising operations, verify effectiveness, build improvement cycles, and advance projects across departments. It is also important to utilize digital channels and introduce marketing automation, incorporating the latest technologies into measure operations.
Future Outlook
With the progress of digital transformation and AI utilization, the importance of data-driven marketing is increasing, and demand for specialized talent is on an upward trend.
Personality Traits
Analytical orientation / Creative / Curious or inquisitive / Values communication
Work Style
Advertising agency / Flex / In-house / Remote / Team work
Career Path
Marketing assistant → Marketer → Marketing manager → Marketing director → CMO
Required Skills
Advertising operations knowledge / Data analysis / SNS operations / Survey design
Recommended Skills
CRM tools / Marketing automation / SEO·SEM / Web analysis
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Analytical & Logical Thinking | Essential for developing strategies based on data. |
| Communication Skills | High communication skills are required for coordinating with internal and external stakeholders and presentations. |
| Creativity & Ideation | Creativity is important for differentiation strategies and content planning. |
| Learning Agility & Knowledge Acquisition | Market environment and tools change rapidly, requiring continuous learning. |
| Numerical & Quantitative Analysis | Advanced quantitative analytical skills are required for ROI and KPI analysis and setting. |
| Planning & Organization | Ability to manage multiple measures simultaneously and advance them systematically is necessary. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Physical Stamina & Endurance | Mainly desk work, with low physical demands. |
Related Qualifications
- Google Analytics Individual Certification
- Marketing Business Practice Certification
- Web Analyst
Aliases
- Marketing specialist
- Marketing staff
- Marketing strategist
Related Jobs
- Brand manager
- Digital marketer
- Marketing analyst