Advertising Designer
こうこくずあんこう
Industry & Occupation
Classification
Summary
A profession that creates advertising designs such as signboards, posters, and signs for stores and public spaces using hand-drawing or digital tools.
Description
Advertising designers create designs for advertising media such as store signboards, posters, signs, and wall decorations. They listen to client requests, consider lettering, illustrations, color schemes, and layouts, and use hand-drawing or digital tools like Illustrator and Photoshop to produce final design data or printing plates. They may also be involved in on-site hand-painting, airbrushing, and applying cutting sheets, requiring color planning and construction techniques that consider materials and weather resistance.
Future Outlook
With the evolution of digital signage and printing technology, traditional hand-drawing techniques are declining, but demand remains strong for high-value-added hand-painted signboards and special coatings that leverage uniqueness, and skills combining digital tools will become increasingly important in the future.
Personality Traits
Attention to detail / Excellent aesthetic sense / Excellent communication skills
Work Style
Freelance / In-house Designer / On-site Visits / Workshop Employment
Career Path
Assistant Designer → Senior Designer → Project Leader → Workshop Manager → Independent Practice
Required Skills
Color planning / Design software (basic operation) / Hand-drawn lettering skills / Hand-drawn perspective drawing
Recommended Skills
3D modeling / Airbrush skills / Cutting plotter operation / Silkscreen printing plate production
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Attention to Detail & Accuracy | High accuracy is needed for fine letters and color adjustments, etc. |
| Creativity & Ideation | Original ideas and expressive power for advertising designs are required. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Numerical & Quantitative Analysis | Mainly limited to basic mathematical operations such as dimension measurement and ratio calculation. |
Aliases
- Sign Maker
- Sign Painter
Related Jobs
- Display Designer
- Graphic Designer
- Illustrator