Advertising Slot Procurement Salesperson
こうこくわくしいれえいぎょういん
Industry & Occupation
Classification
- Major : Sales and Marketing Occupations
- Middle : Sales Representative Occupations
- Minor : Advertising Sales Representatives
Summary
Sales role that negotiates and purchases advertising spaces and airtime from media companies to secure them.
Description
Advertising slot procurement salespeople are specialists who negotiate with diverse media companies such as television, newspapers, magazines, and digital media to procure advertising spaces and broadcast times. Based on media plans from advertisers or advertising agencies, they propose optimal media selection and budget allocation. They negotiate rates with media companies, confirm inventory availability, conclude contracts, and manage publication and broadcast schedules. They also handle programmatic buying for digital advertising to maximize ad effectiveness. They collaborate with internal departments and production teams to support smooth campaign operations. They are required to stay informed about media market trends and the latest technologies to continuously secure the best terms.
Future Outlook
Demand is steadily increasing due to the expansion of the digital advertising market and advancements in ad technology. Trends emphasize emerging media and data-driven buying capabilities.
Personality Traits
Excellent Communication Skills / Patient / Skilled in Negotiation / Strong Sense of Responsibility
Work Style
Field Sales / Flexitime / Office Work / Relocation Possible / Remote Hybrid
Career Path
Advertising Slot Procurement Salesperson → Senior Media Buyer → Media Planner → Account Planner → Media Buying Manager → Media Director
Required Skills
Budget Management / Data Analysis / Media Rate Negotiation / Negotiation / Schedule Management
Recommended Skills
BI Tools / Communication Skills (English) / Digital Advertising Operations / Marketing Knowledge / Presentation Skills
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Attention to Detail & Accuracy | Errors in contract details or rates directly impact costs and effectiveness. |
| Communication Skills | High interpersonal skills are required for negotiations with media companies and clients. |
| Learning Agility & Knowledge Acquisition | Continuous learning is needed due to rapid changes in media environments and advertising techniques. |
| Planning & Organization | Necessary to accurately adjust schedules across multiple media and manage budgets. |
| Stress Tolerance | Tight adjustments during campaign periods and high pressure to achieve goals. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Physical Stamina & Endurance | Primarily desk work with minimal physical demands. |
Aliases
- Advertising Media Buyer
- Advertising Slot Buyer
- Media Buyer
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