Advertising Intermediary
こうこくとりつぎにん
Industry & Occupation
Classification
- Major : Sales and Marketing Occupations
- Middle : Sales-Related Occupations
- Minor : Other Sales-Related Occupations
Summary
Advertising intermediaries stand between advertisers and media companies, brokering ad slots across various media, and handling adjustments to placement and broadcast conditions as well as fee negotiations.
Description
Advertising intermediaries intermediate ad slots for publication or broadcast in media such as newspapers, magazines, television, radio, and the Web between advertisers and media companies, adjusting conditions such as ad space, broadcast time, placement period, and fees. They understand advertisers' marketing strategies and budgets, propose optimal media plans, and handle administrative procedures such as confirming ad submission data, managing payments, and creating contracts. In recent years, knowledge of digital ads and programmatic buying is required, and skills in data analysis and online ad operations are highly valued. Additionally, there is extensive negotiation and coordination with media companies and clients, requiring strong communication and adjustment abilities.
Future Outlook
With the progress of digitalization, demand for web ads is increasing. As programmatic advertising and AI targeting proliferate, the need for advertising intermediaries with digital marketing knowledge will grow.
Personality Traits
Patient / Skilled in negotiation / Sociable / Strong sense of responsibility
Work Style
Field Sales / Flexitime / Incentive System / Office Work / Remote
Career Path
Sales Assistant → Advertising Intermediary → Senior Advertising Intermediary → Sales Manager → Account Executive
Required Skills
Basic PC Operations / Communication Skills (Negotiation) / Media Knowledge / Sales Planning Ability
Recommended Skills
Data Analysis / Digital Marketing / Language Proficiency / Presentation Skills
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Attention to Detail & Accuracy | Because it is necessary to accurately manage details such as advertising regulations and submission deadlines. |
| Communication Skills | Due to the high volume of negotiations and adjustments with clients and media companies. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Physical Stamina & Endurance | Primarily desk work with low physical demands. |
Related Jobs
- Ad Agency Salesperson
- Advertising Salesperson
- Marketing Specialist
- Media Planner