Advertising Reporter
こうこくしゅざいにん
Industry & Occupation
Classification
Summary
An advertising reporter is a specialist who conducts reporting and research for advertisements and promotions to collect information and stories.
Description
Advertising reporters gather necessary information through reporting and research to convey the appeal of companies and products, and provide it to the advertising production team. They determine reporting policies in meetings with clients, make contact with reporting sites, and adjust schedules. They visit sites to conduct interviews and research, collecting photos, video footage, and transcripts. They organize and analyze the collected materials and hand them over to writers, designers, and directors. They are required to have communication and coordination skills to meet tight deadlines while providing accurate and appealing information.
Future Outlook
With the expansion of digital marketing, the demand for information gathering and storytelling will continue to increase. On the other hand, the spread of automatically generated content by AI technology will also advance, requiring advertising reporters to have greater expertise and uniqueness.
Personality Traits
Able to respond flexibly / Curious and inquisitive / Good interpersonal skills / Strong sense of responsibility
Work Style
Business trips / Flex / Freelance possible / Full remote / Team-based
Career Path
Assistant Reporter → Advertising Reporter (Junior) → Senior Advertising Reporter → Editor → Content Planner → Advertising Director
Required Skills
Article writing ability / Communication skills / Interview skills / Photography skills / Research ability
Recommended Skills
Language skills / Marketing knowledge / SNS operation / Video editing
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Adaptability | Need to flexibly respond to changes in reporting environments and unexpected situations. |
| Attention to Detail & Accuracy | Misinformation can undermine the credibility of advertisements. |
| Communication Skills | Smooth communication with interviewees and clients is essential. |
| Planning & Organization | Scheduling for reporting and planning for information gathering are necessary. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Numerical & Quantitative Analysis | Mathematical analysis is not the main task. |
Aliases
- Advertising Reporter
- Advertising Research Journalist
Related Jobs
- Advertising Planner
- Copywriter
- Editor
- Journalist