Advertising Photographer
こうこくしゃしんか
Industry & Occupation
Classification
Summary
A professional who takes photographs for corporate or brand advertising and promotions. Visually expresses the appeal of products or services and creates compelling visuals.
Description
Advertising photographers are professionals who express the image of products, services, and brands through photography. They conduct meetings with clients or advertising agencies, handle concept design, shooting plan development, location scouting, lighting, shooting, and retouching throughout the process. In studio shoots, they utilize lighting equipment, and in location shoots, they adapt to on-site environmental conditions. After shooting, they use development and retouching software for color correction and compositing, and deliver the final data. Not only visual expression skills and technical abilities, but also communication skills and project management capabilities are important.
Future Outlook
With the expansion of EC and digital advertising markets, demand remains stable. Advances in AI and automation technologies make differentiation in creative areas crucial, and skills in video and 3D visual production will enhance future market value.
Personality Traits
Able to respond flexibly / Creative / Curious and inquisitive / Excellent communication skills / Patient
Work Style
Advertising Agency / Freelance / Location Shooting / Photo Studio Employment / Project-based
Career Path
Assistant Photographer → Junior Photographer → Senior Photographer → Freelance Advertising Photographer → Photo Director → Creative Director
Required Skills
Camera Operation (DSLR·Mirrorless) / Color Theory / Image Editing Software (Photoshop and Lightroom) / Lighting Techniques / Photography Skills / Visual Communication
Recommended Skills
Advertising Production / Communication Skills (English) / Drone Shooting / Video Editing
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Adaptability | To flexibly respond to changes in weather at locations or client requirements. |
| Attention to Detail & Accuracy | Because attention to details like color and composition determines the quality of the work. |
| Communication Skills | Because meetings and communication with clients and teams are important. |
| Creativity & Ideation | Because unique perspectives and idea generation skills are required. |
| Problem Solving | To handle equipment troubles and unexpected issues on site. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Numerical & Quantitative Analysis | Because advanced numerical analysis is rarely needed. |
Aliases
- Commercial Photographer
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- Portrait Photographer
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