Advertising Promoter
こうこくせんでんいん
Industry & Occupation
Classification
- Major : Service Occupations
- Middle : Other Service Occupations
- Minor : Advertising Promoters
Summary
A profession that plans and implements advertising and promotion activities for companies and products to enhance awareness and promote sales.
Description
Advertising promoters handle a wide range of tasks from developing advertising strategies to creative production, media planning, execution, and effectiveness analysis, aimed at increasing awareness and promoting sales of companies, products, and services. They analyze market trends and consumer insights to determine targets and messaging. Collaborating with internal teams, advertising agencies, production companies, and media outlets, they manage production schedules and budgets for advertising materials. After campaigns, they measure results based on KPIs and create reports. They must handle diverse channels including digital ads, SNS management, offline media, and event promotions.
Future Outlook
With the expansion of the digital advertising market, demand for data-driven marketing talent is increasing. AI utilization and compliance with privacy regulations are required.
Personality Traits
Cooperative / Creative / Curious and inquisitive / Flexible and adaptable
Work Style
Agency Work / Flexitime / In-House PR / Office Work / Remote
Career Path
Advertising Promotion Staff → Advertising Planner → Chief Planner → Advertising Department Manager → Marketing Department Head
Required Skills
Advertising Media Knowledge / Effectiveness Measurement / Market Research Analysis / Presentation / Project Management
Recommended Skills
Advertising Operations / Copywriting / English Proficiency (Overseas対応) / Graphic Design Software
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Adaptability | Because changes in market environments and tools occur rapidly. |
| Communication Skills | Because there is a lot of coordination, presentations, and negotiations with internal and external stakeholders. |
| Creativity & Ideation | Because it is necessary to make advertisements appealing using unique ideas. |
| Learning Agility & Knowledge Acquisition | Because it is necessary to quickly adapt to changes in new media and tools. |
| Planning & Organization | Because it is necessary to manage the progress of multiple projects on schedule. |
| Stress Tolerance | Because it is necessary to handle campaign deadline pressures and sudden changes. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Physical Stamina & Endurance | Mainly desk work with little heavy labor. |
Related Qualifications
- Advertising Planner Certification
- Marketing and Business Practice Certification
- Web Analyst
Aliases
- Advertising Planner
- Promotion Staff
Related Jobs
- Marketing Staff
- PR Planner
- Sales Planner