Advertising Producer
こうこくぷろでゅーさー
Industry & Occupation
Classification
Summary
Advertising Producers oversee the entire process from formulating client advertising strategies, planning, production management, media placement, and effectiveness verification, managing projects.
Description
Advertising Producers develop advertising strategies based on client needs and create proposals. They collaborate with internal and external production teams and media buying staff for budget management, schedule adjustments, and quality checks. After campaign implementation, they analyze KPIs and extract improvement points for next measures. They handle diverse media such as TV, Web, and SNS across channels, aiming to maximize ROI.
Future Outlook
With the digital shift and the spread of data-driven marketing, advertising producers are required to have cross-media expertise including Web and SNS. The introduction of AI and programmatic advertising is advancing, and demand for talent who handle everything from strategy formulation to effectiveness measurement is expected to remain stable in the future.
Personality Traits
Can Respond Flexibly / Excellent Communication Skills / Has Coordination Skills / Has Leadership / Has Problem-Solving Orientation
Work Style
Advertising Agency / Client On-Site / Flex / Project-Based / Remote
Career Path
Assistant Producer → Producer → Senior Producer → Production Department Manager → Creative Director → CMO / Executive Officer
Required Skills
Advertising Effectiveness Analysis / Budget Management / Communication Skills (Client Handling) / Marketing Strategy / Media Planning & Buying / Project Management
Recommended Skills
Creative Direction / Data Analysis / Digital Marketing / English Presentation / SNS Operation
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Adaptability | Necessary to adapt to rapidly changing advertising techniques and media environments. |
| Analytical & Logical Thinking | To analyze market data and advertising effectiveness and formulate strategies. |
| Communication Skills | High communication skills are required due to frequent coordination and negotiation with clients and production teams. |
| Initiative & Leadership | To lead the entire project and proactively manage progress and proposals. |
| Planning & Organization | To manage multi-person projects on schedule. |
| Problem Solving | To quickly address troubles or schedule delays and implement solutions. |
| Stress Tolerance | Strong pressure on budgets and deadlines requires stress tolerance. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Physical Stamina & Endurance | Mainly office work with almost no physical labor. |
Aliases
- CM Producer
- Creative Producer
- Promotion Producer
Related Jobs
- Advertising Director
- Advertising Planner
- Art Director
- Copywriter
- Media Planner