Advertising Planner
こうこくぷらんなー
Industry & Occupation
Classification
Summary
A profession that develops advertising strategies for companies or products, selects targets and media, and plans and implements effective campaigns.
Description
Advertising planners are specialists who analyze clients' challenges and market environments to design optimal advertising strategies. They create planning documents and presentation materials, collaborate with internal creative teams and external partners to execute campaigns. After implementation, they measure effectiveness and identify areas for improvement for the next project. Knowledge of not only mass media such as TV, newspapers, and magazines but also digital and SNS advertising is required.
Future Outlook
Due to the digital shift and the need to address privacy regulations, demand for advertising planners with data analysis skills will increase.
Personality Traits
Curious and inquisitive / Excellent communication skills / Flexible and adaptable / Has strong planning skills
Work Style
Career Path
Assistant Planner → Advertising Planner → Senior Planner → Chief Planner → Advertising Department Manager → Marketing Director
Required Skills
Budget Management / Market Research Analysis / Media Planning & Buying / Presentation Materials Creation
Recommended Skills
Excel (Advanced) / GoogleAnalytics / Presentation / SNS Management
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Analytical & Logical Thinking | Ability to logically analyze markets and competitors based on data is essential. |
| Communication Skills | Because there is a lot of negotiation and coordination with clients and internal stakeholders. |
| Creativity & Ideation | Generating advertising ideas that resonate with the target audience is required. |
| Planning & Organization | Need to manage budgets and schedules while advancing planning. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Physical Stamina & Endurance | Mainly desk work, so physical demands are low. |
Related Qualifications
- Web Analytics Specialist
Aliases
- Ad Planner
Related Jobs
- Copywriter
- Marketing Planner
- Media Buyer
- PR Planner