Advertising Planner
こうこくこうあんか
Industry & Occupation
Classification
- Major : Professional Occupations in Legal, Business, Cultural and Artistic Fields
- Middle : Designers
- Minor : Graphic Designers
Summary
Advertising Planners are creative professionals who develop concepts and visual ideas for advertising campaigns based on client needs and market trends, taking charge of planning and ideation.
Description
Advertising Planners generate concepts and visual ideas for advertising campaigns based on clients' challenges, product characteristics, and market data. They clarify brand messages through target setting and competitive analysis, collaborating with copywriters, art directors, and designers to create rough sketches and storyboards. They present proposal materials to secure client approval, then work with production teams to execute ad production. They handle diverse media such as digital ads and SNS ads, and are involved in evaluating ad effectiveness and devising improvements. A constant pursuit of trends and commitment to enhancing idea quality is required.
Future Outlook
Demand for advertising planning and creative proposal skills is increasing with the expansion of the digital advertising market and the advancement of SNS marketing. While AI-powered idea generation tools are being introduced, expectations for uniquely human creativity persist.
Personality Traits
Creative / Curious and inquisitive / Excellent communication skills / Flexible thinker
Work Style
Advertising Agency / Freelance / Production Company Employment
Career Path
Assistant Planner → Junior Advertising Planner → Senior Advertising Planner → Art Director → Creative Director
Required Skills
Adobe Creative Suite / Advertising Planning / Copywriting / Visual Concept Planning
Recommended Skills
Communication Skills (English) / Data Analysis / Marketing Knowledge / Presentation Skills
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Communication Skills | The ability to coordinate with clients and teams to propose ideas is essential. |
| Creativity & Ideation | Creativity is required to generate innovative advertising concepts. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Physical Stamina & Endurance | Mainly desk work, so physical demands are low. |
Related Qualifications
- Color Certification
- Marketing and Business Practical Skills Certification
- Web Creator Proficiency Certification Exam
Aliases
- Ad Planner
- Advertising Planner
Related Jobs
- Art Director
- Copywriter
- Graphic Designer
- Marketing Planner