Advertising Director (Advertising Agency)
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Industry & Occupation
Classification
Summary
An advertising director oversees the strategy, production, and management of advertising campaigns based on client needs, directing the entire project.
Description
Advertising directors are responsible for developing advertising strategies and creative direction to achieve clients' marketing goals. They analyze market research and consumer insights to create compelling concepts that resonate with target audiences. While managing budgets and schedules, they collaborate with copywriters, art directors, media buyers, and others to oversee the production of advertising materials. After campaign execution, they measure effectiveness, analyze ROI and KPIs, and apply insights to future initiatives. The role requires the ability to multitask under tight deadlines and budget constraints.
Future Outlook
With the expansion of the digital advertising market and the growing importance of data-driven marketing, demand for advertising direction will remain stable. The introduction of AI and automation tools will further emphasize the need for creative strategy and data utilization skills.
Personality Traits
Able to respond flexibly / Creative / Excellent communication skills / Has leadership / Has stress tolerance
Work Style
Client on-site / Flexitime / Possibility of long hours / Project-based / Remote
Career Path
Assistant Director → Account Planner → Advertising Director → Creative Director → Producer → Advertising Department Manager → CMO
Required Skills
Advertising Strategy / Budget and Schedule Management / Communication Skills (Client Handling) / Market Research / Team Management
Recommended Skills
Adobe Creative Cloud / Communication Skills (English) / Data Analysis / Digital Marketing / Media Planning and Buying
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Communication Skills | Because close collaboration with clients and internal/external teams is required. |
| Creativity & Ideation | To conceive attractive creative concepts. |
| Initiative & Leadership | Because it is necessary to lead projects and make decisions. |
| Planning & Organization | To plan and coordinate the entire campaign, including budget and schedule management. |
| Stress Tolerance | Because work often involves tight deadlines and budget constraints. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Physical Stamina & Endurance | Mainly desk work with relatively low physical demands. |
Related Qualifications
- JAA Certified Advertising Planner Exam
- Marketing Business Practice Certification
Aliases
- Account Director
- Advertising Producer
Related Jobs
- Account Planner
- Art Director
- Copywriter
- Creative Director
- Media Planner