Advertising Director
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Industry & Occupation
Classification
Summary
A profession that plans clients' advertising strategies, oversees production teams and media, and executes advertising campaigns.
Description
Advertising Directors develop advertising strategies tailored to clients' challenges, collaborate with creative production teams and media buying departments to execute and manage advertising campaigns. They handle a wide range of tasks including planning, directing copy and visuals production, media selection and negotiation, budget management, scheduling, and effectiveness measurement. Coordination with multiple stakeholders and overall project management are required, along with knowledge of both digital and analog domains and staying current with the latest trends.
Future Outlook
With the expansion of the digital advertising market and the普及 of programmatic advertising, demand is increasing for directors with expertise in digital areas. Skills in efficient advertising operations using AI and data analysis technologies will become even more important in the future.
Personality Traits
Creative thinking / Excellent communication skills / Flexible and adaptable / Leadership / Strong with numbers
Work Style
Advertising Agency / Direct Client / Freelance / Project-based / Remote
Career Path
Assistant Director → Advertising Director → Senior Director / Producer → Creative Director → Advertising Department Manager
Required Skills
Advertising Effectiveness Analysis / Advertising Strategy / Budget Management / Media Planning and Buying / Project Management
Recommended Skills
Adobe Creative Suite (Basic Operation) / Communication Skills (English) / Digital Marketing / UX/UI Design (Basics)
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Adaptability | Because advertising industry trends and media environments change rapidly. |
| Communication Skills | Because coordination and negotiation with diverse stakeholders are required. |
| Creativity & Ideation | To generate effective advertising ideas. |
| Planning & Organization | To manage multiple projects and adjust schedules. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Physical Stamina & Endurance | Mainly office work with little heavy labor. |
Related Qualifications
- Advertising Operations Supervisor
Aliases
- AD Director
Related Jobs
- Advertising Planner
- Art Director
- Copywriter
- Creative Director
- Media Planner