Advertising Designer
こうこくデザイナー
Industry & Occupation
Classification
- Major : Professional Occupations in Legal, Business, Cultural and Artistic Fields
- Middle : Designers
- Minor : Graphic Designers
Summary
Advertising designers develop visual concepts based on the purpose and target audience of advertisements and create visuals such as posters, flyers, and banners.
Description
Advertising designers collaborate with clients and advertising agencies, handling tasks from concept development to design production, submission of print data, and creation of assets for digital ads. In the planning stage, they conduct market research and target analysis, proposing visual ideas through sketches and roughs. In the production stage, they use software such as Adobe Photoshop, Illustrator, and InDesign to handle layout, typography, and color design, and deliver the completed data. Productions cover not only print media but also web, SNS, and video ads, requiring design adjustments tailored to the characteristics of each medium.
Future Outlook
With the expansion of the digital advertising market, demand is increasing for diverse digital assets such as web banners, SNS ads, and video ads. Acquiring skills in AI tools and video editing is expected to further enhance market value.
Personality Traits
Curious and inquisitive / Excellent communication skills / Excellent visual sense / Flexible thinking
Work Style
Advertising Agency / Freelance / In-house Designer / Production Company Employment / Remote
Career Path
Assistant Designer → Advertising Designer → Senior Designer → Art Director → Creative Director → Design Department Manager
Required Skills
Adobe Illustrator / Color Theory / InDesign / Layout Design / Photoshop / Typography
Recommended Skills
Basic HTML/CSS / Copywriting / Marketing Knowledge / UI/UX Design Tools / Video Editing
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Attention to Detail & Accuracy | Because fine design adjustments and accuracy in color modes are required |
| Communication Skills | Because there is a lot of coordination with clients and teams |
| Creativity & Ideation | Because it is necessary to generate novel visual ideas |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Numerical & Quantitative Analysis | Because there is little need for advanced mathematical analysis |
| Physical Stamina & Endurance | Because it is mainly desk work with low physical demands |
Related Qualifications
- Color Certification
- Illustrator Creator Proficiency Test
- Photoshop Creator Proficiency Test
Related Jobs
- Art Director
- Copywriter
- Graphic Designer
- Web Designer