Advertising Agency Salesperson
こうこくだいりてんえいぎょういん
Industry & Occupation
Classification
- Major : Sales and Marketing Occupations
- Middle : Sales Representative Occupations
- Minor : Advertising Sales Representatives
Summary
A profession that grasps the advertising needs of client companies, plans and proposes optimal advertising plans, and manages the process up to implementation.
Description
Advertising agency salespeople conduct interviews on client companies' requirements and develop and propose advertising plans tailored to marketing objectives. Once approved, they collaborate with in-house planners, creators, and media buyers to coordinate ad production and media operations, while managing budgets and schedules. After ad placement, they conduct effect measurements and create reports for improving future initiatives. The role involves frequent negotiations with clients and media, requiring strong communication skills, coordination abilities, and pressure tolerance.
Future Outlook
With the advancement of digital transformation, demand for online advertising is expanding, requiring data-driven planning skills and DX capabilities. While business efficiency improves through AI and automation tools, advanced communication skills and creative proposal abilities will be key differentiators, allowing for a stable career by enhancing expertise.
Personality Traits
Able to respond flexibly / Good at building interpersonal relationships / Strong negotiation skills / Strong sense of responsibility
Work Style
Domestic Travel / Flexitime / Office Work / Remote Hybrid / Visit-based
Career Path
Sales Assistant → Account Executive → Senior Account Executive → Account Manager / Sales Manager → Marketing Planning Staff
Required Skills
Advertising Media Knowledge / Budget Management / Client Negotiation / Presentation Skills
Recommended Skills
Access Analysis / Communication Skills (English) / Digital Advertising Operations / Office Software
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Adaptability | Because it is necessary to flexibly respond to changes in the advertising market and client demands. |
| Attention to Detail & Accuracy | Because mistakes in budget management or detailed checks during ad placement can lead to issues. |
| Communication Skills | Because negotiations and coordination with clients and media occur frequently. |
| Planning & Organization | Because campaign progress management and schedule adjustments are crucial. |
| Stress Tolerance | Because there are frequent negotiations under tight deadlines and sales targets, leading to high stress. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Physical Stamina & Endurance | Mainly office work with low physical demands. |
Related Qualifications
- JAA Certified Advertising Planner
- Marketing and Business Practice Certification
Aliases
- AE
- Account Executive
- Advertising Sales
Related Jobs
- Marketing Staff
- Media Planner
- Sales Planning