Internet Advertising Salesperson
いんたーねっとこうこくえいぎょういん
Industry & Occupation
Classification
- Major : Sales and Marketing Occupations
- Middle : Sales Representative Occupations
- Minor : Advertising Sales Representatives
Summary
A sales position responsible for proposing and operating internet advertisements, measuring effectiveness, and maximizing clients' advertising results.
Description
Internet advertising salespeople design and propose appropriate Web ad plans according to clients' marketing challenges, and handle operations and effectiveness analysis after delivery. Main tasks include selecting ad media, budget allocation, bid settings, creative arrangements, report creation, and ROI improvement proposals. They closely coordinate with clients and internal teams (media, creative production, data analysis) and rapidly cycle through PDCA to improve ad performance.
Future Outlook
Amid companies' digital transformation, demand for internet advertising is on an upward trend. There is an increasing need for specialized talent capable of handling advancements in AI and programmatic advertising.
Personality Traits
Able to respond flexibly / Curious and inquisitive / Excellent communication skills / Goal achievement oriented / Strong sense of responsibility
Work Style
Business Trips / Client On-site / Flex / Office Work / Remote
Career Path
Junior Internet Advertising Sales → Senior Internet Advertising Sales → Team Leader → Manager → Marketing Director
Required Skills
Ad Operations / Data Analysis / Negotiation Skills / Proposal Creation
Recommended Skills
Data Analysis / English Document Reading / HTML/CSS Basics / SEO/SEM / SQL
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Analytical & Logical Thinking | The ability to analyze ad effectiveness numerically and optimize it is required. |
| Communication Skills | High communication skills are needed for negotiations with clients and internal coordination. |
| Initiative & Leadership | Proactive initiative in making proposals directly leads to results. |
| Learning Agility & Knowledge Acquisition | Quick adaptation to changes in ad platforms and technologies is necessary. |
| Numerical & Quantitative Analysis | Skills in handling numerical metrics like CPC and ROI are essential. |
| Planning & Organization | Campaign planning and budget allocation need to be organized efficiently. |
| Stress Tolerance | High stress tolerance is required for achieving sales targets and handling clients. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Physical Stamina & Endurance | Mainly desk work with low physical demands. |
Related Qualifications
- Facebook Blueprint Certification
- Google Ads Certification
- Web Analyst
Aliases
- Digital Advertising Sales
- Online Advertising Sales
- Web Advertising Sales
Related Jobs
- Advertising Salesperson
- Digital Marketer
- Media Planner
- Web Marketer