Food and Beverage Sales Representative
いんしょくりょうひんえいぎょういん
Industry & Occupation
Classification
- Major : Sales and Marketing Occupations
- Middle : Sales Representative Occupations
- Minor : Food and Beverage Sales Representatives
Summary
A sales role at food and beverage manufacturers or wholesalers, responsible for developing distribution channels for food and beverages, making proposals to customers, and managing orders.
Description
Food and beverage sales representatives belong to food manufacturers or wholesalers, etc., and propose and sell products to customers such as supermarkets, restaurants, and other wholesalers. They grasp customer needs, propose optimal products and services, and also handle coordination from orders to delivery, price negotiations, inventory management, and promotional activities. They build trusting relationships through daily customer visits and business discussions, aiming to expand sales channels and increase sales. They leverage trade shows, tasting events, and seminars to provide new product information, analyze market trends, and plan and execute sales strategies.
Future Outlook
The food and beverage market has stable demand, and new opportunities are emerging from the expansion of e-commerce and online sales calls, as well as the rise in health consciousness. Efficiency is advancing with the introduction of AI and digital tools, and sales emphasizing proposal skills and customer experience are in demand.
Personality Traits
Bright and positive / Curious and inquisitive / Good interpersonal skills / Good self-management skills / Patient
Work Style
Business Trips / Direct to/from Work / Field Sales / Online Meetings
Career Path
Sales Representative → Senior Sales Representative → Sales Leader → Sales Manager → Sales Director
Required Skills
Customer Management / Negotiation Skills / Presentation Skills / Product Knowledge / Sales Proposal Skills
Recommended Skills
Data Analysis / Digital Tool Utilization (CRM) / Language Skills / Marketing Knowledge / Presentation (PowerPoint)
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Adaptability | Necessary to flexibly respond to changes in customer demands and market conditions. |
| Communication Skills | Frequent negotiations and coordination with customers require strong communication skills. |
| Initiative & Leadership | Proactive actions are required for new customer development and problem-solving. |
| Planning & Organization | Important for developing sales strategies and visit plans. |
| Stress Tolerance | High stress tolerance is needed for sales targets, complaint handling, etc. |
Related Qualifications
- Food Hygiene Supervisor
- Marketing and Business Skills Certification
- Sales Qualification Exam
Aliases
- Beverage Sales
- Food Sales
Related Jobs
- Food Wholesale Sales Representative
- Retail Sales Representative
- Sales Planning Staff