Etalagist
えたらじすと
Industry & Occupation
Classification
- Major : Professional Occupations in Legal, Business, Cultural and Artistic Fields
- Middle : Designers
- Minor : Other Designers
Summary
A specialist who handles the design, installation, and staging of store windows and in-store displays to enhance brand image and promote sales.
Description
Etalagists comprehensively produce from design to installation and staging of store windows and in-store displays based on the brand's worldview and concept. They conduct concept design informed by market research and brand strategy, creating spaces that boost customer purchasing desire through fixture selection, lighting, and materials. They collaborate with clients, contractors, and promotion teams to plan and implement staging plans tailored to seasons or campaigns, and also handle post-installation maintenance and improvement proposals.
Future Outlook
Demand remains stable due to needs for enhancing consumer experience value and adding value to store spaces, with market trends seeking new staging using digital technology and sustainable materials.
Personality Traits
Able to respond flexibly / Excellent aesthetic sense / Excellent communication skills / Has cooperativeness / Has problem-solving orientation
Work Style
Design Firm / Freelance Contract Work / In-house Designer / On-site Construction / Remote Work Combined
Career Path
Assistant Display Designer → Display Designer → Senior Etalagist / Senior Display Designer → Art Director → Creative Director
Required Skills
CAD / Color and Lighting Knowledge / Graphic Software Operation / Materials and Fixtures Knowledge / Spatial Design / Store Construction Management / Visual Merchandising
Recommended Skills
3D Modeling / English (International Expansion) / Marketing Knowledge / Presentation Skills / Project Management
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Attention to Detail & Accuracy | Because the arrangement of details and material selection affect the brand image. |
| Communication Skills | Because there is a lot of negotiation and coordination with clients and production teams. |
| Creativity & Ideation | Because unique staging ideas are required to bring out the store's appeal. |
Aliases
- Display Designer
- Visual Merchandiser
- Window Display Designer
Related Jobs
- Display Designer
- Exhibition Designer
- Interior Designer