Displayer
でぃすぷれいやー
Industry & Occupation
Classification
- Major : Professional Occupations in Legal, Business, Cultural and Artistic Fields
- Middle : Designers
- Minor : Other Designers
Summary
Specialist who plans and designs product and space presentations in stores, events, exhibitions, etc., to attract visitors and promote sales through visual staging.
Description
Displayers plan and design show windows, fixtures, and in-venue displays at department stores, boutiques, commercial facilities, exhibition venues, etc. They handle the full process from concept development, presentations, drafting, model making, 3D rendering, on-site construction management, to lighting planning. They collaborate with marketing staff, contractors, and lighting planners to realize spatial presentations considering brand image and store traffic flow. In recent years, interactive staging using digital signage and AR/VR has increased.
Future Outlook
With emphasis on consumer experience value and demand for fusion with digital signage, hybrid physical-digital staging will be increasingly sought. Market value of talent combining specialized knowledge and digital technology is expected to remain high.
Personality Traits
Curious and inquisitive / Excellent aesthetic sense / Excellent communication skills / Meticulous
Work Style
Design Firm / Freelance / Frequent Travel / In-House Designer / Project-Based
Career Path
Assistant Displayer → Display Designer → Senior Displayer → Art Director → Visual Merchandiser
Required Skills
3D CAD Design / Basic Construction Management Knowledge / Graphic Design / Model Making
Recommended Skills
English Presentation / Lighting Planning / Project Management / Visual Merchandising (VMD)
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Attention to Detail & Accuracy | Because defects occur in production or setup if details are overlooked. |
| Creativity & Ideation | To conceive novel and attractive exhibitions. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Numerical & Quantitative Analysis | Because there is little complex numerical analysis. |
Related Qualifications
- Color Certification
- Commercial Facility Specialist
- Interior Coordinator
Aliases
- Display Designer
- Exhibition Designer
Related Jobs
- Exhibition Planner
- Graphic Designer
- Interior Designer
- Space Designer